Hi Angela here with That Helpful Chick and welcome to our second episode. so today I want to talk about one of my biggest pet peeves with online marketers.
First let me say that we need to recognize that we do understand the role of an Internet marketer and that is the sell.
I get that – we all get it – the point of internet marketing/affiliate marketing is to sell something to other people. so I don’t have a problem with that.
But there is a way to do that and still be ethical. there’s a way to do that without being salesy and there is a way to do that and still help people and provide massive value.
Here’s the problem I too often see in ads from online marketers or I watch a webinar and I hear them use these words or something similar
I started out with nothing.
Now that statement is fine in and of itself. the problem is it is usually followed by sentences similar to this:
I started out with nothing. I only had $1,000 in the bank and $5,000 in savings
or here’s another one
my savings was running low and I had to go back to work in the corporate world
Now maybe I’m being bitchy or maybe I’m being too critical but here’s the problem I have with those statements. To me it sounds like they’re trying to appeal to someone who really does have nothing and trying to give them hope and maybe not even hope – they’re trying to give you the sense that they were in the same place you are if you have nothing and that if you just buy their program then you can be making the money that they are.
Here’s the thing though – if you have $1,000 in the bank and 5000 in savings or any amount for that matter – then you don’t have nothing – you have something. And if your savings is running out and you went back to the corporate world then you have something that’s not nothing.
You have options now.
Don’t get me wrong. I understand what they’re trying to do and their program may actually work. They may have the best program in the world.
I just have a problem with the way that they are presenting the situation. For example, in my own situation, I can honestly say that when I started working online I literally had nothing. I had no savings. I had no job, so I had no income. I had no money. When I found a training program I wanted to try and that I felt I could trust, I borrowed the money to pay for my first month that’s how broke I was and it was only $20 for the first month
So when I say I started out with nothing I feel it’s a true statement. Now before the little hairs start raising on the back of your neck let me just tell you I’m not trying to sell you anything. If you are interested in what I have to offer feel free to visit my website thathelpfulchick.com but that’s not what this is about.
What I’m trying to get you to see really, is just pay attention. There are a lot of great marketers out there who know how to get those soft spots, those pain points and that’s their job. I mean I’ll give you one example – Russell Brunson is an excellent marketer. fabulous. I mean oh my God amazing.
It is so easy to get caught up in all the hype. And that’s not to say that Russell Brunson doesn’t have good stuff, he does. He has an excellent shit and you can learn a lot from him.
But as an excellent marketer, he’s also going to upsell a lot of things you may not necessarily need.
And I’m guilty of falling for it myself. So I guess that’s probably not the best example for what I’m trying to explain here 🙂 because I don’t want anybody to think that I put Russell in that category because I don’t. He is a good example of somebody who is fantastic at marketing and how to get people excited about anything.
But there are those out there who are going to tell you whatever they think you want or need to hear to make a sale.
So the take away here is that I would love it if you would just open your eyes a little bit and be aware of what people are saying. I always thought that it was a great piece of advice to give yourself a cooling off period before making a large purchase. For example, if you see something you want to buy, wait 24 hours. If you still feel you want it, still feel you need it, then go ahead and buy it.
And don’t always fall for the scarcity tactic. Sometimes it is true. Sometimes marketers will have an offer that they will only offer for a limited time but I would say roughly 75% – that’s just off the top of my head I have no statistics back that up – but approximately 75% of the time that you see a scarcity tactic where they say you have to buy this within the next 15 minutes or this offer goes away or they say in 24 hours the price is going up so you have to buy now.
A lot of the times that is just a tactic. Don’t let someone talk you into doing anything you’re not ready for. More importantly anything that you’re not financially able to do.
So that’s my rant for today, my biggest pet peeve with online marketers. Tune in next time and we’ll have a chat about the 5 tools/services/resources I use to be productive.